Bio
As the Director of Healthcare Innovation at frog, Barbara leads the healthcare expert group, a cross-disciplinary global team that works collectively to share best practices and build frog’s healthcare capabilities. She has over eight years of experience working in healthcare marketing and education. A thought-leader in that industry, Barbara has spoken at numerous conferences and has been published in several trade magazines. Recently she co-authored the Fast Company article, “The Future of Health Care is Social.”
Prior to joining frog, as Senior Vice President at HealthEd, Barbara founded the Interactive Division and spent five years growing that to a multi-million dollar profitable business.

Barbara graduated Summa Cum Laude with a Bachelor of Science degree from Cornell University. She also attended the Graphic Design certificate program at Parsons.

Talk Description
Barbara will share frog’s people-centered design approach to show how elegant health and life science technology solutions will become a natural part of our behavior and lifestyle in the future.  The talk will examine how mobile applications, social networks, and connected devices will propel healthcare innovation.  Examples will highlight the power of impactful design: enabling consumers to change their behavior by making smart choices, by tracking their progress over time and by more easily and more often partnering with their healthcare providers.